Why the Business of IT Matters More Than You Realize
Does your IT organization struggle to communicate value to your business partners and constituency? Do you know how your services are perceived by users and customers?
These are two questions that IT organizations traditionally have difficulty answering largely because they do not have a clear understanding of what customers need and what they value. Most IT organizations have grown organically, focused primarily on the technology necessary to support a business function or agency operation. For a long time that was good enough. As IT becomes a bigger and bigger part of an organization’s ability to compete in the marketplace, the stakes are much higher. Enabling your business partners and customers is the primary goal, and focusing on technology as an adjunct to your organization is no longer enough to be successful. In a world driven by IT, IT needs to run IT like a business.
- How do I communicate value to my business partners and constituency?
- How are my services perceived by users and customers?
- How do I work with business partners to forecast and manage demand?
- How do I track and manage costs to demonstrate value to my partners?
- How do I prioritize projects and work efforts in the context of organizational constraints and capacities?
- How do I ensure expected investment benefits are realized?
How to Run IT Like A Business
Running IT like a business means that the IT organization has all the elements of a fully functioning business operation. This includes capabilities in traditional business functions:
- Sales and Marketing
- Service/Product Management
- Investment (Portfolio) Management
- Business Planning (Forecast and Capacity)
- Financial Management and Back-office
Many IT organizations focus on Technology Management and Operations (technology delivery) and don’t have strong competencies in the other business areas. Cask can help you extend the value of your organization with a full set of Business of IT capabilities.